{"id":36741,"date":"2025-11-06T17:20:32","date_gmt":"2025-11-06T20:20:32","guid":{"rendered":"https:\/\/b2egroup.com.br\/blog\/?p=36741"},"modified":"2025-11-06T17:20:32","modified_gmt":"2025-11-06T20:20:32","slug":"b2e-cases-smiles-2","status":"publish","type":"post","link":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/","title":{"rendered":"B2e Cases &#8211; Smiles"},"content":{"rendered":"\n<p><strong>Sobre a Smiles<\/strong>&nbsp;<\/p>\n\n\n\n<p>A <strong>Smiles<\/strong>, programa de fidelidade da <strong>Gol Linhas A\u00e9reas<\/strong>, \u00e9 hoje reconhecida como <strong>a mais completa plataforma de viagens do Brasil<\/strong>. O que come\u00e7ou como um programa de milhas se transformou em um ecossistema de benef\u00edcios que vai muito al\u00e9m de passagens a\u00e9reas: aluguel de carros, hospedagem, experi\u00eancias tur\u00edsticas, cr\u00e9dito para combust\u00edvel e at\u00e9 um e-commerce com grandes varejistas.&nbsp;<\/p>\n\n\n\n<p>Com mais de <strong>18 milh\u00f5es de clientes<\/strong>, a Smiles cresceu de forma acelerada, ampliando canais e produtos \u2014 e, com isso, tamb\u00e9m os riscos e a complexidade de sua opera\u00e7\u00e3o digital. A necessidade de garantir <strong>seguran\u00e7a, confiabilidade e fluidez<\/strong> em todos os pontos da jornada do usu\u00e1rio se tornou uma prioridade estrat\u00e9gica.&nbsp;<\/p>\n\n\n\n<p>Foi nesse contexto que a <strong>B2e Group<\/strong> entrou em cena, com um projeto totalmente personalizado para proteger o programa e fortalecer sua expans\u00e3o.&nbsp;<\/p>\n\n\n\n<p><strong>O Desafio<\/strong>&nbsp;<\/p>\n\n\n\n<p>O grande desafio da Smiles era unir <strong>seguran\u00e7a e experi\u00eancia do cliente<\/strong> sem prejudicar o desempenho da opera\u00e7\u00e3o. Em um programa de fidelidade que envolve m\u00faltiplos canais e transa\u00e7\u00f5es em tempo real, os principais riscos inclu\u00edam:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invas\u00f5es de contas e emiss\u00f5es fraudulentas de passagens e produtos;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dificuldade de integra\u00e7\u00e3o entre sistemas e ferramentas complementares;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falta de visibilidade consolidada sobre o comportamento de risco em cada etapa do processo.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>A Smiles buscava uma solu\u00e7\u00e3o capaz de <strong>monitorar todas as intera\u00e7\u00f5es do usu\u00e1rio<\/strong>, de forma flex\u00edvel, eficiente e adaptada \u00e0s particularidades do seu modelo de neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<p><strong>A Solu\u00e7\u00e3o da B2e Group<\/strong>&nbsp;<\/p>\n\n\n\n<p>Ap\u00f3s um diagn\u00f3stico detalhado, a B2e Group implementou o <strong>Antifraude<\/strong>, uma ferramenta completa de <strong>preven\u00e7\u00e3o \u00e0 fraude desenvolvida especialmente para programas de fidelidade<\/strong>.&nbsp;<\/p>\n\n\n\n<p>A solu\u00e7\u00e3o foi desenhada para proteger <strong>todas as etapas da jornada do cliente<\/strong>, desde o cadastro at\u00e9 o resgate de milhas, passando pelas compras no e-commerce e as altera\u00e7\u00f5es cadastrais \u2014 sempre com uma vis\u00e3o \u00fanica de risco e integra\u00e7\u00e3o com tecnologias complementares.&nbsp;<\/p>\n\n\n\n<p>Entre as principais entregas, destacam-se:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento inteligente de cadastros e resgates<\/strong>, bloqueando acessos ileg\u00edtimos e prevenindo emiss\u00f5es fraudulentas;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prote\u00e7\u00e3o multi-moeda<\/strong>, garantindo seguran\u00e7a em transa\u00e7\u00f5es com milhas, vouchers e pontos combinados;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Camadas flex\u00edveis de seguran\u00e7a<\/strong>, que permitem ajustes conforme o n\u00edvel de risco de cada canal;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integra\u00e7\u00e3o com ferramentas de autentica\u00e7\u00e3o e an\u00e1lise<\/strong>, como fingerprint, quizes, score de e-mail, bureaus cadastrais e segundo fator de autentica\u00e7\u00e3o;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vis\u00e3o 360\u00ba da opera\u00e7\u00e3o<\/strong>, concentrando todas as informa\u00e7\u00f5es de risco e performance em uma \u00fanica plataforma.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>O sistema foi estruturado em \u201condas\u201d de implementa\u00e7\u00e3o, cada uma voltada a um ponto cr\u00edtico da jornada:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Cadastro e Resgate<\/strong> \u2013 preven\u00e7\u00e3o contra acessos e emiss\u00f5es indevidas, com foco na usabilidade da equipe e em indicadores gerenciais.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Shopping e Produtos<\/strong> \u2013 an\u00e1lise do comportamento de compra e resgate para refor\u00e7ar a seguran\u00e7a em transa\u00e7\u00f5es de cat\u00e1logo e clube de milhas.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Altera\u00e7\u00f5es de Dados<\/strong> \u2013 monitoramento cont\u00ednuo de modifica\u00e7\u00f5es cadastrais, reduzindo tentativas de fraude e aumentando a confiabilidade dos dados.\u00a0<\/li>\n<\/ol>\n\n\n\n<p><strong>Os Resultados<\/strong>&nbsp;<\/p>\n\n\n\n<p>Com a implementa\u00e7\u00e3o do <strong>Antifraude B2e<\/strong>, a Smiles conquistou uma opera\u00e7\u00e3o mais segura, \u00e1gil e eficiente. A ferramenta trouxe <strong>visibilidade total dos riscos<\/strong>, automa\u00e7\u00e3o de processos e redu\u00e7\u00e3o significativa de fraudes e perdas financeiras.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m da seguran\u00e7a, o sistema proporcionou <strong>melhor experi\u00eancia para o cliente<\/strong>, j\u00e1 que a preven\u00e7\u00e3o passou a ocorrer de forma autom\u00e1tica, sem aumentar a fric\u00e7\u00e3o no processo de compra ou resgate.&nbsp;<\/p>\n\n\n\n<p>Outro ganho importante foi a <strong>centraliza\u00e7\u00e3o de informa\u00e7\u00f5es<\/strong>: com relat\u00f3rios e indicadores unificados, os gestores passaram a ter acesso em tempo real ao comportamento dos usu\u00e1rios, permitindo a\u00e7\u00f5es r\u00e1pidas e estrat\u00e9gicas.&nbsp;<\/p>\n\n\n\n<p>A parceria entre Smiles e B2e Group transformou a preven\u00e7\u00e3o \u00e0 fraude em uma vantagem competitiva \u2014 protegendo o programa, otimizando a opera\u00e7\u00e3o e fortalecendo ainda mais a imagem de confian\u00e7a da marca.&nbsp;<\/p>\n\n\n\n<p><strong>Conclus\u00e3o<\/strong>&nbsp;<\/p>\n\n\n\n<p>O case da Smiles mostra como a <strong>B2e Group<\/strong> \u00e9 capaz de atender opera\u00e7\u00f5es complexas com solu\u00e7\u00f5es sob medida, que combinam <strong>seguran\u00e7a, flexibilidade e experi\u00eancia do cliente<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Com o <strong>Antifraude B2e<\/strong>, o programa de fidelidade da Gol passou a contar com um sistema antifraude din\u00e2mico, integrado e inteligente, capaz de proteger milh\u00f5es de transa\u00e7\u00f5es e garantir fluidez em cada ponto de contato com o cliente.&nbsp;<\/p>\n\n\n\n<p>Mais do que prevenir fraudes, a parceria refor\u00e7ou a miss\u00e3o da Smiles de <strong>tornar as viagens e experi\u00eancias acess\u00edveis, seguras e inesquec\u00edveis<\/strong>, com tecnologia que acompanha o ritmo da inova\u00e7\u00e3o no setor a\u00e9reo e de fidelidade.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A parceria transformou a preven\u00e7\u00e3o em uma vantagem competitiva para a Smiles, reduzindo perdas e protegendo milh\u00f5es de transa\u00e7\u00f5es<\/p>\n","protected":false},"author":20,"featured_media":36715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[485],"tags":[],"class_list":["post-36741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2e Cases - Smiles<\/title>\n<meta name=\"description\" content=\"A parceria transformou a preven\u00e7\u00e3o em uma vantagem competitiva para a Smiles, reduzindo perdas e protegendo milh\u00f5es de transa\u00e7\u00f5es\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2e Cases - Smiles\" \/>\n<meta property=\"og:description\" content=\"A parceria transformou a preven\u00e7\u00e3o em uma vantagem competitiva para a Smiles, reduzindo perdas e protegendo milh\u00f5es de transa\u00e7\u00f5es\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/\" \/>\n<meta property=\"og:site_name\" content=\"B2e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/pt-br.facebook.com\/b2egroupsistemasdecredito\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T20:20:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png\" \/>\n\t<meta property=\"og:image:width\" content=\"935\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Poliana Reis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Poliana Reis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/\"},\"author\":{\"name\":\"Poliana Reis\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#\/schema\/person\/315066c37f5ca018cf535573225ddb08\"},\"headline\":\"B2e Cases &#8211; Smiles\",\"datePublished\":\"2025-11-06T20:20:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/\"},\"wordCount\":818,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png\",\"articleSection\":[\"Cases\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/\",\"url\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/\",\"name\":\"B2e Cases - Smiles\",\"isPartOf\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png\",\"datePublished\":\"2025-11-06T20:20:32+00:00\",\"description\":\"A parceria transformou a preven\u00e7\u00e3o em uma vantagem competitiva para a Smiles, reduzindo perdas e protegendo milh\u00f5es de transa\u00e7\u00f5es\",\"breadcrumb\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#primaryimage\",\"url\":\"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png\",\"contentUrl\":\"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png\",\"width\":935,\"height\":614},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/b2egroup.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2e Cases &#8211; Smiles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#website\",\"url\":\"https:\/\/b2egroup.com.br\/blog\/\",\"name\":\"B2e\",\"description\":\"Decis\u00e3o de Cr\u00e9dito e Preven\u00e7\u00e3o a Fraude\",\"publisher\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b2egroup.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#organization\",\"name\":\"B2e\",\"url\":\"https:\/\/b2egroup.com.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2025\/10\/cropped-favicon-1.png\",\"contentUrl\":\"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2025\/10\/cropped-favicon-1.png\",\"width\":64,\"height\":64,\"caption\":\"B2e\"},\"image\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/pt-br.facebook.com\/b2egroupsistemasdecredito\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#\/schema\/person\/315066c37f5ca018cf535573225ddb08\",\"name\":\"Poliana Reis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8b76248ab6945a45d93d7e7022b4820e8346a81e69b31d61bd365d03c74182?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8b76248ab6945a45d93d7e7022b4820e8346a81e69b31d61bd365d03c74182?s=96&d=mm&r=g\",\"caption\":\"Poliana Reis\"},\"sameAs\":[\"http:\/\/b2egroup.com.br\"],\"url\":\"https:\/\/b2egroup.com.br\/blog\/author\/poliana-reis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2e Cases - Smiles","description":"A parceria transformou a preven\u00e7\u00e3o em uma vantagem competitiva para a Smiles, reduzindo perdas e protegendo milh\u00f5es de transa\u00e7\u00f5es","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/","og_locale":"pt_BR","og_type":"article","og_title":"B2e Cases - Smiles","og_description":"A parceria transformou a preven\u00e7\u00e3o em uma vantagem competitiva para a Smiles, reduzindo perdas e protegendo milh\u00f5es de transa\u00e7\u00f5es","og_url":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/","og_site_name":"B2e","article_publisher":"https:\/\/pt-br.facebook.com\/b2egroupsistemasdecredito\/","article_published_time":"2025-11-06T20:20:32+00:00","og_image":[{"width":935,"height":614,"url":"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png","type":"image\/png"}],"author":"Poliana Reis","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Poliana Reis","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#article","isPartOf":{"@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/"},"author":{"name":"Poliana Reis","@id":"https:\/\/b2egroup.com.br\/blog\/#\/schema\/person\/315066c37f5ca018cf535573225ddb08"},"headline":"B2e Cases &#8211; Smiles","datePublished":"2025-11-06T20:20:32+00:00","mainEntityOfPage":{"@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/"},"wordCount":818,"commentCount":0,"publisher":{"@id":"https:\/\/b2egroup.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#primaryimage"},"thumbnailUrl":"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png","articleSection":["Cases"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/","url":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/","name":"B2e Cases - Smiles","isPartOf":{"@id":"https:\/\/b2egroup.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#primaryimage"},"image":{"@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#primaryimage"},"thumbnailUrl":"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png","datePublished":"2025-11-06T20:20:32+00:00","description":"A parceria transformou a preven\u00e7\u00e3o em uma vantagem competitiva para a Smiles, reduzindo perdas e protegendo milh\u00f5es de transa\u00e7\u00f5es","breadcrumb":{"@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#primaryimage","url":"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png","contentUrl":"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/01\/Smiles.png","width":935,"height":614},{"@type":"BreadcrumbList","@id":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-smiles-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/b2egroup.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"B2e Cases &#8211; Smiles"}]},{"@type":"WebSite","@id":"https:\/\/b2egroup.com.br\/blog\/#website","url":"https:\/\/b2egroup.com.br\/blog\/","name":"B2e","description":"Decis\u00e3o de Cr\u00e9dito e Preven\u00e7\u00e3o a Fraude","publisher":{"@id":"https:\/\/b2egroup.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b2egroup.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/b2egroup.com.br\/blog\/#organization","name":"B2e","url":"https:\/\/b2egroup.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/b2egroup.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2025\/10\/cropped-favicon-1.png","contentUrl":"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2025\/10\/cropped-favicon-1.png","width":64,"height":64,"caption":"B2e"},"image":{"@id":"https:\/\/b2egroup.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pt-br.facebook.com\/b2egroupsistemasdecredito\/"]},{"@type":"Person","@id":"https:\/\/b2egroup.com.br\/blog\/#\/schema\/person\/315066c37f5ca018cf535573225ddb08","name":"Poliana Reis","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/b2egroup.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9a8b76248ab6945a45d93d7e7022b4820e8346a81e69b31d61bd365d03c74182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8b76248ab6945a45d93d7e7022b4820e8346a81e69b31d61bd365d03c74182?s=96&d=mm&r=g","caption":"Poliana Reis"},"sameAs":["http:\/\/b2egroup.com.br"],"url":"https:\/\/b2egroup.com.br\/blog\/author\/poliana-reis\/"}]}},"_links":{"self":[{"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/posts\/36741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/comments?post=36741"}],"version-history":[{"count":1,"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/posts\/36741\/revisions"}],"predecessor-version":[{"id":36742,"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/posts\/36741\/revisions\/36742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/media\/36715"}],"wp:attachment":[{"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/media?parent=36741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/categories?post=36741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2egroup.com.br\/blog\/wp-json\/wp\/v2\/tags?post=36741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}