{"id":36739,"date":"2025-11-06T14:47:33","date_gmt":"2025-11-06T17:47:33","guid":{"rendered":"https:\/\/b2egroup.com.br\/blog\/?p=36739"},"modified":"2025-11-06T15:16:54","modified_gmt":"2025-11-06T18:16:54","slug":"b2e-cases-movida","status":"publish","type":"post","link":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-movida\/","title":{"rendered":"B2e Cases &#8211; Movida"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Sobre a Movida<\/strong>&nbsp;<\/p>\n\n\n\n<p>A&nbsp;Movida Aluguel de Carros&nbsp;\u00e9 uma das maiores locadoras do Brasil, com presen\u00e7a nas principais cidades e aeroportos do pa\u00eds. Fundada em 2006, a companhia se destaca pela inova\u00e7\u00e3o no setor de loca\u00e7\u00e3o de ve\u00edculos,&nbsp;para sustentar&nbsp;seu&nbsp;crescimento e proteger sua opera\u00e7\u00e3o, a Movida buscava uma solu\u00e7\u00e3o tecnol\u00f3gica que combinasse&nbsp;preven\u00e7\u00e3o \u00e0 fraude e an\u00e1lise de cr\u00e9dito&nbsp;de forma \u00e1gil e integrada.&nbsp;<\/p>\n\n\n\n<p><strong>O Desafio<\/strong>&nbsp;<\/p>\n\n\n\n<p>O setor de loca\u00e7\u00e3o de ve\u00edculos \u00e9 um dos mais desafiadores quando o assunto \u00e9&nbsp;<strong>fraude e inadimpl\u00eancia<\/strong>. No Brasil, o autom\u00f3vel \u00e9 o segundo bem mais visado por criminosos, o que exige medidas rigorosas de seguran\u00e7a sem comprometer a experi\u00eancia do cliente.&nbsp;<\/p>\n\n\n\n<p>A Movida precisava de um sistema capaz de:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analisar vari\u00e1veis de cr\u00e9dito e risco em tempo real<\/strong>, garantindo decis\u00f5es mais assertivas;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detectar e prevenir fraudes<\/strong>, como apropria\u00e7\u00e3o ind\u00e9bita e n\u00e3o devolu\u00e7\u00e3o de ve\u00edculos;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customizar regras e fluxos de aprova\u00e7\u00e3o<\/strong>\u00a0para diferentes perfis e segmentos (Pessoa F\u00edsica e Jur\u00eddica);\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dar velocidade \u00e0 opera\u00e7\u00e3o<\/strong>, equilibrando seguran\u00e7a e agilidade comercial.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>A Solu\u00e7\u00e3o da B2e&nbsp;Group<\/strong>&nbsp;<\/p>\n\n\n\n<p>Com o apoio da&nbsp;<strong>B2e&nbsp;Group<\/strong>, a Movida implementou uma solu\u00e7\u00e3o integrada que uniu&nbsp;<strong>motor de cr\u00e9dito e antifraude<\/strong>&nbsp;em um \u00fanico fluxo. O sistema passou a consultar&nbsp;<strong>nove fontes de informa\u00e7\u00e3o diferentes<\/strong>, cruzando dados internos, externos e listas p\u00fablicas para confirmar a veracidade das informa\u00e7\u00f5es e avaliar o potencial de pagamento de cada cliente.&nbsp;<\/p>\n\n\n\n<p>Essa estrutura permitiu \u00e0 Movida&nbsp;<strong>automatizar milhares de an\u00e1lises mensais<\/strong>, reduzindo o tempo de resposta ao cliente e aumentando a assertividade nas decis\u00f5es. O sistema tamb\u00e9m foi configurado de forma customizada, refletindo as necessidades espec\u00edficas da opera\u00e7\u00e3o, o que trouxe equil\u00edbrio entre&nbsp;<strong>fraude, inadimpl\u00eancia e apropria\u00e7\u00e3o ind\u00e9bita<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>Resultados Concretos<\/strong>&nbsp;<\/p>\n\n\n\n<p>A parceria com a B2e trouxe resultados expressivos para a Movida:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumento significativo na velocidade de aprova\u00e7\u00e3o<\/strong>\u00a0e resposta ao cliente, sem comprometer a seguran\u00e7a.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redu\u00e7\u00e3o de fraudes e inadimpl\u00eancia<\/strong>, com decis\u00f5es mais precisas e controles automatizados.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escalabilidade operacional<\/strong>, com milhares de an\u00e1lises de cr\u00e9dito e risco realizadas mensalmente.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Equil\u00edbrio financeiro e operacional<\/strong>, garantindo maior previsibilidade de resultados.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><em>\u201cEm termos de volume,&nbsp;realizamos milhares de&nbsp;an\u00e1lises de Pessoas F\u00edsicas e&nbsp;Jur\u00eddicas por m\u00eas. A cria\u00e7\u00e3o do&nbsp;sistema que utilizamos com a&nbsp;B2e&nbsp;Group&nbsp;trouxe bastante&nbsp;velocidade para darmos&nbsp;respostas mais r\u00e1pidas aos&nbsp;nossos clientes e o equil\u00edbrio, em termos de inadimpl\u00eancia,&nbsp;fraude e apropria\u00e7\u00e3o ind\u00e9bita.\u201d&nbsp;<\/em>&nbsp;\u2014&nbsp;<strong>Denis&nbsp;Moraes, Diretor de Finan\u00e7as e Administra\u00e7\u00e3o da Movida<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Conclus\u00e3o<\/strong>&nbsp;<\/p>\n\n\n\n<p>O case da Movida demonstra como a&nbsp;<strong>integra\u00e7\u00e3o entre tecnologia e estrat\u00e9gia<\/strong>&nbsp;pode transformar completamente a opera\u00e7\u00e3o de cr\u00e9dito e seguran\u00e7a em um setor sens\u00edvel como o de loca\u00e7\u00e3o de ve\u00edculos.&nbsp;<\/p>\n\n\n\n<p>Com a&nbsp;<strong>B2e&nbsp;Group<\/strong>, a Movida alcan\u00e7ou uma opera\u00e7\u00e3o mais r\u00e1pida, segura e inteligente, capaz de combinar&nbsp;<strong>an\u00e1lise de cr\u00e9dito, preven\u00e7\u00e3o \u00e0 fraude e experi\u00eancia do cliente<\/strong>&nbsp;em um \u00fanico ecossistema. Essa parceria refor\u00e7a o compromisso das duas empresas com a&nbsp;<strong>inova\u00e7\u00e3o, a efici\u00eancia e a prote\u00e7\u00e3o de ativos<\/strong>&nbsp;em um mercado cada vez mais digital.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veja como a Movida ganhou\u00a0agilidade no atendimento, controle de inadimpl\u00eancia, fraude e apropria\u00e7\u00e3o ind\u00e9bita com o Antifraude B2e<\/p>\n","protected":false},"author":20,"featured_media":36714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[485],"tags":[],"class_list":["post-36739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2e Cases - Movida<\/title>\n<meta name=\"description\" content=\"Veja como a Movida ganhou\u00a0agilidade no atendimento, controle de inadimpl\u00eancia, fraude e apropria\u00e7\u00e3o ind\u00e9bita com o Antifraude B2e\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-movida\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2e Cases - Movida\" \/>\n<meta property=\"og:description\" content=\"Veja como a Movida ganhou\u00a0agilidade no atendimento, controle de inadimpl\u00eancia, fraude e apropria\u00e7\u00e3o ind\u00e9bita com o Antifraude B2e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-movida\/\" \/>\n<meta property=\"og:site_name\" content=\"B2e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/pt-br.facebook.com\/b2egroupsistemasdecredito\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T17:47:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T18:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b2egroup.com.br\/blog\/wp-content\/uploads\/2022\/04\/Movida-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"935\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Poliana Reis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Poliana Reis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-movida\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-movida\/\"},\"author\":{\"name\":\"Poliana Reis\",\"@id\":\"https:\/\/b2egroup.com.br\/blog\/#\/schema\/person\/315066c37f5ca018cf535573225ddb08\"},\"headline\":\"B2e Cases &#8211; 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