{"id":36728,"date":"2025-11-06T12:25:59","date_gmt":"2025-11-06T15:25:59","guid":{"rendered":"https:\/\/b2egroup.com.br\/blog\/?p=36728"},"modified":"2025-11-06T15:17:32","modified_gmt":"2025-11-06T18:17:32","slug":"b2e-cases-rede-paguemenos","status":"publish","type":"post","link":"https:\/\/b2egroup.com.br\/blog\/2025\/11\/06\/b2e-cases-rede-paguemenos\/","title":{"rendered":"B2e Cases &#8211; PagueMenos"},"content":{"rendered":"\n<p><strong>Sobre a Rede Pague Menos<\/strong>&nbsp;<\/p>\n\n\n\n<p>Com 34 anos de hist\u00f3ria, a&nbsp;<strong>Rede de Supermercados Pague Menos<\/strong>&nbsp;se consolidou como um dos principais grupos varejistas do pa\u00eds. Fundada como um neg\u00f3cio familiar, a empresa hoje administra dezenas de lojas e diversificou suas opera\u00e7\u00f5es, incluindo a&nbsp;<strong>administradora de cart\u00f5es Leve Mais<\/strong>, considerada o bra\u00e7o financeiro do grupo.&nbsp;<\/p>\n\n\n\n<p>A cria\u00e7\u00e3o da administradora em 2019 marcou um novo ciclo de expans\u00e3o e profissionaliza\u00e7\u00e3o, levando o Pague Menos a oferecer n\u00e3o apenas produtos no varejo, mas tamb\u00e9m solu\u00e7\u00f5es financeiras que fidelizam clientes e impulsionam vendas.&nbsp;<\/p>\n\n\n\n<p><strong>O Desafio<\/strong>&nbsp;<\/p>\n\n\n\n<p>At\u00e9 pouco tempo, a concess\u00e3o de cr\u00e9dito na rede era extremamente manual e morosa. O processo inclu\u00eda:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preenchimento de fichas f\u00edsicas pelas promotoras de loja.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envio de documentos via malote at\u00e9 a \u00e1rea administrativa.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise em mesa de cr\u00e9dito, que poderia levar at\u00e9\u00a0<strong>uma semana para ser conclu\u00edda<\/strong>.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Esse modelo gerava riscos na aquisi\u00e7\u00e3o de clientes, al\u00e9m de prejudicar a experi\u00eancia do consumidor, que muitas vezes esperava dias para poder utilizar o cart\u00e3o.&nbsp;<\/p>\n\n\n\n<p>A necessidade era clara:&nbsp;<strong>digitalizar o processo, reduzir riscos e trazer agilidade para aprovar clientes no ponto de venda.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>A Solu\u00e7\u00e3o da B2e&nbsp;Group<\/strong>&nbsp;<\/p>\n\n\n\n<p>Com o&nbsp;<strong>Motor de Cr\u00e9dito da B2e&nbsp;Group<\/strong>, o Pague Menos transformou radicalmente sua opera\u00e7\u00e3o de cr\u00e9dito:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise em segundos<\/strong>: todo o processo passou a ser digital, com decis\u00e3o imediata de aprova\u00e7\u00e3o ou reprova\u00e7\u00e3o.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seguran\u00e7a e confiabilidade<\/strong>: integra\u00e7\u00e3o de intelig\u00eancia antifraude e compliance, garantindo um processo mais robusto.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agilidade no atendimento em loja<\/strong>: o cliente j\u00e1 pode sair do supermercado com o cart\u00e3o aprovado e pronto para uso.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Parceria consultiva<\/strong>: suporte cont\u00ednuo da equipe B2e, ajudando em ajustes e solu\u00e7\u00f5es sob demanda.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Os Resultados<\/strong>&nbsp;<\/p>\n\n\n\n<p>A mudan\u00e7a trouxe impacto imediato e sustent\u00e1vel:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O que antes levava\u00a0<strong>at\u00e9 7 dias<\/strong>, hoje \u00e9 feito em\u00a0<strong>segundos<\/strong>.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O grupo ganhou\u00a0<strong>mais seguran\u00e7a<\/strong>\u00a0em toda a opera\u00e7\u00e3o, reduzindo riscos na concess\u00e3o de cr\u00e9dito.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A rede conseguiu\u00a0<strong>acelerar seu crescimento<\/strong>, sustentada por um bra\u00e7o financeiro mais eficiente.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A parceria com a B2e trouxe\u00a0<strong>atendimento pr\u00f3ximo e confiabilidade<\/strong>, dando ao time financeiro seguran\u00e7a para expandir.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Depoimento<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>\u201cO processo de cr\u00e9dito antes era manual, com fichas f\u00edsicas e an\u00e1lise em mesa, e podia levar at\u00e9 uma semana. Hoje, com o motor de cr\u00e9dito da B2e, fazemos tudo em segundos. Temos confian\u00e7a, agilidade e seguran\u00e7a no processo. \u00c9 uma parceria que trouxe sustentabilidade e crescimento para o neg\u00f3cio.\u201d<\/em>&nbsp;<br>\u2014 Bruno&nbsp;Gouveia,&nbsp;Respons\u00e1vel&nbsp;pela \u00c1rea Financeira e Head da Administradora Leve Mais&nbsp;<\/p>\n\n\n\n<p>[V\u00cdDEO]&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"B2e Cases: Supermercados Pague Menos\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/t4DD8edpQDo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Conclus\u00e3o<\/strong>&nbsp;<\/p>\n\n\n\n<p>O case da Rede de Supermercados Pague Menos mostra como a&nbsp;<strong>digitaliza\u00e7\u00e3o da concess\u00e3o de cr\u00e9dito com a B2e&nbsp;Group<\/strong>&nbsp;pode transformar um processo antes lento e arriscado em uma opera\u00e7\u00e3o&nbsp;<strong>eficiente, \u00e1gil e segura<\/strong>.&nbsp;<\/p>\n\n\n\n<p>A parceria estrat\u00e9gica trouxe n\u00e3o apenas tecnologia, mas tamb\u00e9m&nbsp;<strong>confiabilidade, suporte pr\u00f3ximo e resultados concretos<\/strong>, permitindo que a rede fortale\u00e7a seu bra\u00e7o financeiro e continue crescendo com sustentabilidade.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;O processo de cr\u00e9dito antes era inteiramente manual. Hoje, com o motor de cr\u00e9dito da B2e, fazemos tudo em segundos.\u201d<\/p>\n","protected":false},"author":20,"featured_media":36730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[485],"tags":[],"class_list":["post-36728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2e Cases - PagueMenos<\/title>\n<meta name=\"description\" content=\"&quot;O processo de cr\u00e9dito antes era inteiramente manual. 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