{"id":14543,"date":"2019-01-09T17:44:08","date_gmt":"2019-01-09T17:44:08","guid":{"rendered":"https:\/\/b2egroup.com.br\/blog\/pb\/?p=14543"},"modified":"2019-01-09T17:44:08","modified_gmt":"2019-01-09T17:44:08","slug":"vendas-final-de-ano-l-e-commerce-2018","status":"publish","type":"post","link":"https:\/\/b2egroup.com.br\/blog\/2019\/01\/09\/vendas-final-de-ano-l-e-commerce-2018\/","title":{"rendered":"Vendas final de ano l E-commerce 2018"},"content":{"rendered":"\n<p>No final do ano passado, como j\u00e1 se tornou costume, aconteceu no Brasil o principal per\u00edodo de compras do ano: O combo realizado pela Black Friday e o Natal. Todas as lojas, E-commerce e com\u00e9rcios de modo geral se preparam o ano inteiro para chegar nessa \u00e9poca com promo\u00e7\u00f5es agressivas, maior variedade de produtos e estoques completos para atender a alta demanda que existe. Claro, nem sempre as lojas tem o melhor planejamento, o que faz com que as mesmas percam vendas por n\u00e3o estarem preparadas para receber seus clientes. Mas hoje n\u00e3o vamos falar dos que n\u00e3o conseguiram, e sim dos que aproveitaram para vender.<br><\/p>\n\n\n\n<p>Antes de come\u00e7ar o per\u00edodo de vendas, haviam estimativas, <a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/e-commerce-crescer-13-natal-2018\/\">de acordo com a Nielsen<\/a>, &nbsp;de que o e-commerce iria faturar R$ 9,9 bilh\u00f5es no final do ano, mais especificamente entre os dias 15 de Novembro e 24 de Dezembro.Isso porque, nos outros anos, esse per\u00edodo chegava a representar 5% das vendas anuais no E-commerce, ent\u00e3o estima-se que 18,3% do faturamento anual dos varejistas eletr\u00f4nicos vir\u00e1 nesse meio tamb\u00e9m. <br><\/p>\n\n\n\n<p>Quando analisamos as cifras, podemos perceber que o resultado que a empresa estimava n\u00e3o \u00e9 anormal, visto que at\u00e9 \u00e0s 17hrs da famosa Sexta-feira, as vendas online somaram R$ 2,1 bilh\u00f5es, o que se equivale aos cinco dias de promo\u00e7\u00e3o do ano retrasado. O ano de 2018 foi o que trouxe os maiores resultados desde a cria\u00e7\u00e3o da Black Friday no Brasil, e isso aconteceu pela melhora na economia e, com isso, uma maior confian\u00e7a em adquirir os produtos, al\u00e9m de um melhor preparo das empresas, oferecendo os descontos j\u00e1 na quinta-feira, o que fez com que o consumo aumentasse ainda mais. <br><\/p>\n\n\n\n<p>Outro grande motivo do aumento nas vendas durante esse per\u00edodo foi que diversos com\u00e9rcios perceberam que vale a pena, sim, entrar nessa onda de promo\u00e7\u00f5es, porque existe um grande fator psicol\u00f3gico que motiva os clientes a consumirem, pelo simples motivo de ser \u201cA Black Friday\u201d, e deixar de participar de um evento desses faz com que seu com\u00e9rcio fique mal visto. E algo que n\u00e3o pode ficar na cabe\u00e7a desses comerciantes \u00e9 o pensamento de que \u201cEstou fazendo promo\u00e7\u00f5es grandes, vou perder dinheiro\u201d. Para empresas como a Magazine Luiza, por exemplo, as vendas da sexta-feira representaram 15 dias de vendas em qualquer outro m\u00eas, mostrando que a possibilidade de lucrar \u00e9 bem grande. <br><\/p>\n\n\n\n<p>Por fim, em rela\u00e7\u00e3o aos produtos que foram adquiridos, os mais vendidos foram os tradicionais: roupas, cal\u00e7ados e acess\u00f3rios. Isso acontece porque muitos dos consumidores deixam para comprar produtos que desejavam h\u00e1 algum tempo durante a Black Friday ou para adiantar presentes de Natal, que normalmente comprariam em valores cheios, mas que est\u00e3o com descontos fortes e podem ser melhor aproveitados. <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No final do ano passado, como j\u00e1 se tornou costume, aconteceu no Brasil o principal per\u00edodo de compras do ano: O combo realizado pela Black Friday e o Natal. Todas as lojas, E-commerce e com\u00e9rcios de modo geral se preparam o ano inteiro para chegar nessa \u00e9poca com promo\u00e7\u00f5es agressivas, maior variedade de produtos e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-14543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assuntos-diversos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vendas final de ano l E-commerce 2018 - B2e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2egroup.com.br\/blog\/2019\/01\/09\/vendas-final-de-ano-l-e-commerce-2018\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vendas final de ano l E-commerce 2018 - B2e\" \/>\n<meta property=\"og:description\" content=\"No final do ano passado, como j\u00e1 se tornou costume, aconteceu no Brasil o principal per\u00edodo de compras do ano: O combo realizado pela Black Friday e o Natal. 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